“Transparente” aims at changing people’s perspectives about using the subway in Madrid. Literally.
These kinds of vfx projects are all about restraint. Props to director Gabriel IbaÃ±ez for nailing the pacing and subdued palette.
UPDATE: I’ve updated the video with a larger QuickTime. It also appears our initial information regarding the credits for this spot was incomplete. It turns out that effects studio La Huella did a lot of the heavy lifting on this project, including all the 3D and most of the compositing.
Here’s a little more info on the production process form La Huella’s Jerome Debeve:
All the pre-production work involving pre-viz was done by Gabe IbaÃ±ez and Vanesa Iglesias at Usert38.
Camera angles / velocity and focal length were worked out in 3D, so we had all the needed information for the shooting.
Actors were shot from below using a specially constructed structure of several hi-density glass panels. These panels were mounted on a metallic armature 3 meters tall and 10 meters wide, forming a bridge so the motorized travelling rig could move freely and repeat the moves as needed.
A green screen was suspended above the set. The wide shots are all CG, and the close ones a mix between greenscreen elements and CGI.
The team at La Huella spent 6 weeks in total on this production, that won quite a few awards in Spain and outside.
Later we used the same technique for a Gas Natural spot where two children run inside a house during its creation ; you can see it at www.lahuellafx.com.
Production company : Tesauro
Producers : Pancho Alted/Miki Heras
Director : Gabe IbaÃ±ez
Pre-production : Usert38
Post-production : La Huella Efectos Digitales / Serena
Post-production crew :
Supervision : JÃ©rÃ´me DebÃ¨ve / Juan A. Ruiz
3D artists : Antonio Lado – David Gonzalez – Gerardo Arpide – Vanesa Iglesias –
Juan A. Ruiz – JÃ©rÃ´me DebÃ¨ve
2D Compositing : JÃ©rÃ´me DebÃ¨ve – RÃ©gis Barbey
Additional compositing / finishing : Emilio Perez / Serena
Agency : Contrapunto
General Creative Director : Antonio Montero
Creative Directors : Jose MÂª Cornejo / Fernando Galindo
Producer : Mamen Puyot
Thanks to Miguel A. Salek for the tip!