Only Superfad

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I like the sparse layouts and sound design in this new campaign from Superfad for the California Lottery. The writing and animation are exceptionally well integrated, too. They’re just fun, friendly little spots.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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6 Comments

the_surgeon

so much fun.

brandj

Those are sweet!

franco_bf

It actually takes a lot guts to keep a lotto spot it this level of abstraction and simplicity. Design wise and also in the copywriting 6500 square feet is my favorite. They’re genius!

Marc B.

cute

sc

yes these spots are superb. simple type animation, combined with seamless transitions and integrations can go a long way, especially when it is sooo crissspy clean. typography in motion was only a small part of this campaign, yet it was the big hook. It worked wonders…I mean shit, think how much they saved on talent fees alone! (aside from the narrator, who was good)

dadallas

Saw these first on TV and thought they were so well done. Lots of fun.

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