Finally, Flying Cars AND Sweat Protection

[flv:http://motionographermedia.com/themill/rexona.flv 468 351]640×480 QuickTime

Rexona spared no expense on this futuristic advert for, of all things, antiperspirant. The directorial tone is more Back to the Future II than Minority Report, and it’s a welcome change from the typical high-tech approach to marketing men’s grooming products.

The boss character at the end is brilliant. He’s not really a robot, rather he’s some sort of virtualized telepresence. Wearing nice clothes. Hilarious.

The Mill rocked the vfx (as always). They also created a related four-spot campaign for Rexona that centers around a likable robot character. You can get more info about that on The Mill’s project page.

Credits

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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3 Comments

iamhobo

well crafted, but it felt a little lacklustre in concept to me. felt like i’d seen it before. but thats just me.
The supporting spots with the robo-housemate try desperately to be funny….and well….aren’t. would have been nice to see some good gags rather than towel whipping.

Marc B.

Yeah i don’t like it either. Waste of resources if you ask me. Looks like a 1998 commercial http://www.youtube.com/watch?v=nhpqmId9Mtw

zeniamai

Is the boss visualized telepresence gay? He was so checking out our the guy… Yep, the concept isn’ that great. Although I enjoyed the car alarm but only that…

Comments are closed.