Kick It into 5th Gear

Matt Lambert recently finished a new project for Discovery Channel Europe. It’s a promo for for a car show, 5th Gear, produced by Frame by Frame in Copenhagen. Matt had no real brief. The mission was simply to create something abstract and compelling.

As with Matt’s previous Discovery Channel Europe project, the audio from Ben ‘HECQ’ Boysen blends beautifully with the visuals. The subject here isn’t really a guy in a wind tunnel, it’s speed itself.

Credits:
Executive Producer: Kristian Boserup
Concept, Direction, Edit, VFX: Matt Lambert

DP: Dan Hersey
Sound Design: Ben ‘Hecq’ Boysen

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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One Comment

Tomber

Top Gear’s Jeremy Clarkson does the same at 5:00 ;)

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