Carolina Melis of London’s Nexus Production recently directed this lovely animated spot for NSPCC’s campaign against smacking.
I found the style of the advert very reminiscent of the PSP game, LocoRoco, after a bit of snooping around, I was surprised to see that she’d actually directed a spot for game. I really love the playfulness of this spot, showing hands should be used to teach and encourage your child, rather than harm.
Client: Council of Europe / NSPCC
Agency: Saatchi & Saatchi
Director: Carolina Melis