Aardman Animations for Leonard Cheshire Disability


Watch “Love & Sex” | Watch “Sneaking Up”

I’ve long been a fan of Aardman for the studio’s keen sense of character design and comedic timing. Those skills are on fine display in a recently completed PSA campaign for Leonard Cheshire Disability.

Two of the spots are on air now, “Love & Sex” and “Sneaking Up.” The latter is a my favorite of the two, if only because of the way the chameleon breaks the fourth wall with his tongue. I know these spots will fly by most readers, but there’s a great deal of nuance at work that adds a new dimension to the otherwise straightforward dialog of the interviewees. Take a couple looks before passing judgment.

Oh, and there’s a charming little making-of clip on the tie-in website featuring the thoroughly British Sheila, who voices a hedgehog in a yet-to-be aired spot.

Watch “Love & Sex” | Watch “Sneaking Up”


Agency Producer: Spru Rowland
Freud Communications
55 Newman Street
London
W1T 3EB

Agency Creative: Simon Riley

Agency Account Director: Clare Atan

Producer: Helen Argo

Director: Steve Harding-Hill

Production Manager: Stephanie Owen

Production Assistant: Louise Johnson

PRODUCTION:

Interviewers: Freya Billington
Ben Dowden
Dan Lincoln
Michael Percival

Character and Set Designer: Sylvia Bennion

Editors: Michael Percival
Dan Lincoln
Dan Williamson

Model-Making Manager: Chris Entwistle

Model-Making Team Leader: Lee Tetzner

Model-Makers: Alexis Hoskins
Nigel Leach
Jonathan Tate

Art Director: Kitty Clay

Set Dressers and Prop Makers: Kathryn Miller
Damian Neary
Jack Slade

Puppet Rigger: Nick Herbert

Track Breakdown: Chris Stock

DOP: Mark Chamberlain

Camera Assistant: Eryka Pownall

Sparks: Guy Holme
Nathan Sale

Animators: Yago Alvarez
Dave Osmand
Chris Sadler
Inez Woldman

Assistant Animators: Yago Alvarez
Shona De Bradeny
Maria Hopkinson-Hassell

Stills Photographer: Mark Chamberlain

PR Contacts: Jenny Wilding
Arthur Sherriff

‘Making Of’ Director and
Cameraman Ben Dowden

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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3 Comments

Marc B.

Love these! The older ones are great too.
It’s also where psyop got it’s inspiration from for their happiness factory documentary version.

notyourmamasan

its impossible for you to make a comment without bringing psyop into the picture, isn´t it?
YAWN!

Matt

I agree, this campaign is great, and the second spot rocks. and you’re right about the nuances – watching the ‘seeing eye’ ladybug throughout is pretty funny.

great work

Comments are closed.