Bakers Precious Biscuits

Agency Ogilvy Johannesburg rounded up a talented threesome to create this fantastical journey through an enchated land of fairy tale creatures besotted by Bakers biscuits. Shy the Sun directed the animation, which was produced in coordination with Blackginger, while the live action was handled by Cab Films‘ Bruce Paynter.

Shy the Sun’s hand is evident here. The magical, character-driven animation is shot through with their gold-tinged warmth and attention to detail. The character design alone is worth a second viewing.

Full credits on Shy the Sun’s project page.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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One Comment

yotam

Also the sound design is superb

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