Mark Malloy and MassMarket Shift Shapes for XBOX:360 Fable II

Mark Malloy gets a huge assist from MassMarket for this chilling new spot for XBOX360: Fable II. This one’s right up my alley with its subtle use of seamless VFX work to reinforce a beautifully shot, moody narrative. So far MassMarket’s LA office seems to be living up to its slightly older East Coast brother’s rep.

On a side note, recognition is also due to T.A.G. Over the past few years they have consistently provided some of the world’s best talent with inspired creative and narratives that lend themselves executions of cinematic proportions.

Client: XBOX 360
Product: Fable II
Title: Destiny
Agency: T.A.G.
Creative Directors: Scott Duchon, Geoff Edwards, John Patroulis
Art Director: Rey Andrade
Copywriter: Joe Rose
Agency Producer: Hannah Murray

Production Company: Furlined
Director: Mark Molloy
Executive Producer: David Thorne
Line Producer: Wilf Sweetland
Director of Photography: Toby Irwin
Editorial Company: Lost Planet
Editor: Paul Martinez
Producer (Editorial): Christie Price

VFX: MassMarket, Los Angeles
Lead VFX Artist: Thibault Debaveye
VFX Producer: Luisa Murray
Shoot Supervision: Thibault Debaveye, Sarah Eim
Producer: Luisa Murray
Lead Artist: Thibault Debaveye
2D Artists: Lane Jolly, Todd Hemsley, Michael Dobbs, Krystal Chinn
3D Artists: Matt Rosenfeld, Dave Lo, Colin Cromwell

Music/Sound Design: Human
Composer: Gareth Williams
Producer (Music): Dan Pritikin

Mix: Lime Studios
Mixer: Rohan Young