Crush’s Yoho Hang Yue (reel) lent his expert comedic timing and spot-on character animation skils to the World Fishing Network for a series of chuckletastic IDs. The soothing compositions of silhouettes against warm backdrops sets up a false sense of calm that’s happily obliterated by each ID’s punchline.
Watch six of the IDs here. Visit Crush’s site.
Titles: Enormous, Tree, Speedboat, Wader, Cruiser, Motorboat
Client: World Fishing Network
Corey Russell – VP Programming, World Fishing Network
Agency: Full Ahead Productions Limited, Toronto
Creative Director/Writer: Peter Whittington
Production Company: Crush, Toronto
Director: Yoho Hang Yue
Crush Creative Directors: Yoho Hang Yue, Gary Thomas
Animation/Illustration: Yoho Hang Yue
Executive Producer: Patty Bradley
Producer: Tara Hall
Music & Sound Design: Scott Bucsis, Brass Coffee Sound, Toronto