Crush’s Yoho Hang Yue for World Fishing Network


Crush’s Yoho Hang Yue (reel) lent his expert comedic timing and spot-on character animation skils to the World Fishing Network for a series of chuckletastic IDs. The soothing compositions of silhouettes against warm backdrops sets up a false sense of calm that’s happily obliterated by each ID’s punchline.

Watch six of the IDs here. Visit Crush’s site.

Titles: Enormous, Tree, Speedboat, Wader, Cruiser, Motorboat
Client: World Fishing Network
Corey Russell – VP Programming, World Fishing Network

Agency: Full Ahead Productions Limited, Toronto
Creative Director/Writer: Peter Whittington

Production Company: Crush, Toronto
Director: Yoho Hang Yue
Crush Creative Directors: Yoho Hang Yue, Gary Thomas
Animation/Illustration: Yoho Hang Yue
Executive Producer: Patty Bradley
Producer: Tara Hall
Music & Sound Design: Scott Bucsis, Brass Coffee Sound, Toronto

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About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

One Comment


perfectly simple

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