Brand New School for Coke at the Nokia Theater

PUBLISHED by Justin Cone

bns-coke

Brand New School illuminates the process behind their recent digital outdoor project for Coke

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
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6 Comments

tiresomecritic

awesome opportunity. missed…

Marc B.

I agree and I’m sorry to say this but BNS’ work is really boring lately. Kind of like a bland mac-n’-cheese or that cute boring boy with blonde curls who only makes the grandma’s happy.

jyoteen

Nice, simple, and elegant. A trait that has been missing in many, many pieces over the years.

tiresomecritic

‘Nice, simple, and elegant. A trait that has been missing in many, many pieces over the years.’

and totally devoid of any passion, which is what sport is all about at the end of the day.

jyoteen

passion? Was building a massive logo not passion enough instead of taking the easy way out?

I’m not an apologist, but sometimes, visual masturbatory pieces coming from every which way from every single studio gets old…..quick.

Second, the venue may not call for Fremont Street experience, nor that would be altogether appropriate for this particular client. There are simply constraints that we do not know about.

tiresomecritic

tell me where the passion is in building a big-assed logo!!?? The talent looks like models going through the motions. Sport is about passion, pain, effort… not building a big assed logo. I presume the piece was made for the venue/sponsor rather than motionographer. But please correct me if I am wrong there.

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