Europride: “Pufff”

europride-puff-3

Sometimes a great project comes your way, and you know you’ve just got to do it—budgets and deadlines be damned. That’s how London studio The House of Curves must have felt when Grasshopper Films and agency TBWA tapped them to create this showstopper for Zurich’s Europride gay festival coming up in June.

The House of Curves’ Andrew Daffy tackled quite a few tasks for this labor of lust: editing, previsualization, modeling, animation, lighting, compositing and even co-writing the lyrics with director Richard Hickey, who maintained a pitch-perfect balance between magic and kitsch throughout the spot.

Watch “Pufff” a couple times to catch all the subtle interactions with the physical space and the transformations of the objects surrounding the sleeping couple.

Just to prove that Andrew (who looks like a cross between John Cusack and Seth McFarlane) was fully committed to the spot, he even dolled himself up in drag for a little character research. Head over to the theater page for all the action, and keep your eye out for a making-of podcast from The House of Curves.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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4 Comments

iamsteve

(Just to prove that Andrew (who looks like a cross between John Cusack and Seth McFarlane) was fully committed to the spot, he even dolled himself up in drag for a little character research)

looks like hes done that before!

cool spot brilliantly animated!

ocelot

let the video run backwards, and voila.. mirwais video

Simon Robson

Yep, looks like Andrew knows his way round an eyeliner pencil…Oooh la la.
Not that convinced by the animation though. But a fun spot none the less

AnnaChristine

Holy crap! good call on the cusack/mcfarlane cross…

The spot was absolutely delightful :)

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