Blind: SyFy Idents

PUBLISHED by Justin Cone

syfy-blind

Blind helps SyFy usher in its new brand with a campaign of IDs

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
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7 Comments

leahzero

As unfortunate as the name change is, these are nice. Love the rocket horse. Super smooth animation, but what’s with the resurgence of the untextured, ambient occlusion look? Seems dated.

worldpattern

While the animation itself is good, the concept behind both the name change and the content of these idents is questionable at best. Nothing came off as feeling like I’d be able to tune in and see a decent/silly/scary/interesting sci-fi movie or show…rather, it felt like a blanded up version of [insert any other generic low cost, reality-driven content rebranding of any channel on cable tv]. If I’m not getting some clearly uber-geek content, what’s the point of watching the channel instead of any other channel that provides basically the same level of crap?

Justin Cone

Leaving the animation aside, I completely agree with you about the name change. By leaving behind their old name, they’re effectively abandoning their core viewers for a new, ambiguous viewership that exists mostly in the minds of their marketers.

Tread

Agreed. To bad they didn’t work with SOMEONE else. ;-)

I really can’t comprehend what message they are trying to deliver. You’re right about the imaginary audience. I’m pretty confident this is all a result of their CD leaving.

tiresomecritic

Lets not leave the animation aside Justin. This is awful, truly dreadful. Is the animal motion just bad or meant to be ironic? And yes, it looks dated before they start.

mattyburrs

Ditto. I think Prologue’s (www.prologue.com) branding hit the nail on the head, querky and mystifying with superb animation… Lame cuz Blind is such a talented studio… makes me wonder if the look and everything about the tags were pushed by execs and consultants instead of artists. Looks clean for what it is though.

tinapinxit

Wow this is sad.. If the intention was to improve on SciFi and make it better with this SyFy nonsense, then wouldn’t it be better if the old logo somehow transformed into SyFy? What they’re doing here is packing away SciFi for good, basically completely killing the idea of it. Where’s the magic? Don’t like it.

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Blind: SyFy Idents

PUBLISHED by Justin Cone

[qt:http://motionograph.wpengine.com/wp-content/uploads/2009/06/syfy_blind.mov 720 405]

Credits:
Client: NBC Universal/Syfy Channel
Title: 4 x :15 IDs, “Windmill”, “Castle”, “Horse” and “Lion”
Airdate: Currently airing
Production/Design/VFX Company: Blind Visual Propaganda, Santa
Monica/NYC
Creative Director: Richard Eng
Exec. Producer: Nick Litwinko
Producers: Meredith Binder, Nick Litwinko
Designers: Mike Schaeffer, Richard Eng
Technical Director: Rich Magan
3D Animation: Justin Kurtz, Jason Goodman, Eddy Estevez, Rich Magan,
Mike Schaeffer
3D Modeling/Rigging: Piotr Glabinski, Eddy Estevez, Rich Magan
Lighting/Texture: Eddy Estevez
2D & Compositing Lead: Mike Schaeffer
2D Compositing Artists: Bowe King, Richard Eng
Storyboard Artist: Colin McGreal
Advertising Agency (In-house): NBC Universal/Syfy Channel, NYC
VP Creative Marketing: Michael Engleman
Director of On-Air & Off-Air Marketing: Kate Leonard
Creative Director: Joe Loskywitz
Senior Writer/Producer: Brian Everett
Copywriter: Ben Cochran
Project Manager/On-Air Promotions: Kari Shackelton
Tools used: Maya, Softimage XSI, Cinema 4D, After Effects, Photoshop,
Illustrator

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
More by Justin >