Psyop Tips Its Hat to the Wild “West”

psyop-ups

Psyop is quick on the draw with “West,” the studio’s latest cowboy epic in their cardboard-inspired campaign for The UPS Store and agency Doner.

“West” is peppered with the lore of the old frontier, and opens fire on any charge that “certified packing” is all hat, and no cattle. Barnstorming the airwaves with a rough ridin’ emphasis on theatrical swank and rip-roaring thrills, Psyop packs heat, and hangs em’ so high it would make Clint Eastwood blush.

Stay tuned for some exclusive behind-the-scenes action for the forthcoming final spot in the UPS campaign. In the meantime, check out the other two releases:

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3 Comments

noboddy

Stop being so good, Psyop. It was inspirational for awhile, now I’m just depressed.

oeuf

Where’s the behind the scene’s already? I can’t wait!!!

Brandon Lori

An in-depth interview with Lead Animators Jordan Blit and Pat Porter, as well as Project Lead/Technical Director Tony Barbieri will follow the airing of the fourth and final spot from the campaign. And yes, we also hope to share some behind-the-scenes goodies, so stay tuned!

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