Gravity: Pelephone “Music”

pelephone

Israel’s Gravity strikes again for telecom Pelephone and agency Adler, Chomsky & Warshavsky.

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Justin Cone

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Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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One Comment

a

love the colors and crispness

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Gravity: Pelephone “Music”

[qt:http://motionograph.wpengine.com/wp-content/uploads/2009/10/pelephone_music_eng.mov 720 576]

Israel’s Gravity strikes again for telecom Pelephone and agency Adler, Chomsky & Warshavsky. As with previously posted work (here and here), “Music” is set in a vaguely Seussian land of primary colors, curly clouds and wacky machines.

Like the Happiness Factory spots from Psyop and W+K Amsterdam, the Pelephone campaign creates a panoply of landscapes that are inhabited as much by viewers’ imaginations as they are by the characters. In the process, Gravity has created a fully realized “brand world” for Pelephone that’s equal parts techno-utopia and children’s story—a balance between the “fun” and “function” that most cell carriers strive to accomplish (in their advertising, at least).

Credits
Agency: Bauman Bar Rivanay Saatchi& Saatchi
Director: Eli Sverdlov
Post Production: Gravity Rhino group
VFX & Creative Director: Ilan Bouni
Head of 3D department – Yoav Savaryego
Head of compositing department: Evgene Romanovsky
Head of the art department: Israel Breslev

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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For as little as 7 cents a day, join our Patreon community and shape Motionographer's future!