Rupert & Asylum Drop Droids

Verizon literally goes to war with its touch-screen competitors in this new spot for Droid. Brought to you by “author of epicness,” Rupert Sanders and VFX heavy-hitters, Asylum; this piece is a call-to-arms more than it is a commercial. Sure, we expected something like this with Rupert’s recent work for ODST. However, this treatment is unexpectedly refreshing for a phone.

I’m personally glad to see a brand whose image counters to the safety, lightness and warmth of some of our other recent hand-held devices. Congrats to mcgarrybowen for being bold enough to take a little risk with this launch in a time where everything is so safe.

Agency: mcgarrybowen, New York
Executive Creative Director: Mark Koelfgen
Executive Creative Director: Warren Eakins
Copywriter: Tiffany Smith
Art Director: Michael Cannova
Head of Broadcast Production: Rosanne Horn

Production Company: MJZ, Los Angeles
Director: Rupert Sanders
Executive Producer: Eric Stern
Director of Photography: Alwin Kuchler
Line Producer: Laurie Boccaccio

Editorial Company: Spot Welders
Editor: Neil Smith

Visual Effects: Asylum
Executive Producer: Michael Pardee
Visual Effects Supervisor: Robert Moggach

Music: Q Department
Sound Designer: Brian Emrich

Sound Design Company: Trinitite Studios
Mix: Lime
Mixer: Loren Silber