Johnny Kelly: Olympic Spirit

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Client: IOC
Title: Olympic Spirit

Agency: Cole & Weber United
Creative Team: Scott Fero & Jacob Bass
Agency Producer: Pete Anderson

Production Company: Nexus
Director: Johnny Kelly
Executive Producers: Charlotte Bavasso & Christopher O’Reilly
Producer: Christine Ponzevera
Animation: Nexus
Compositing: Nexus

Music: Shugo Tokumaru

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

Johnny Kelly “Olympic Spirit”


Johnny Kelly‘s “Olympic Spirit” spot effortlessly takes us on a delightful stream-of-consciousness iconographic journey. 2D/3D computer animation supplied a guide for each of the final frames, which were hand-cut and photographed to create subtle differences and imperfections.

From Johnny Kelly:
“This project was a lovely opportunity to engage with and contribute to the Olympic games. Being one of the least sporty people I know this was clearly my only way in. The animation is made up of 338 individual paper collages and I was lucky enough to work once more with Elin Svensson, who worked tirelessly to help create these.”