Elastic/a52: Honda “Boxes”

Elastic/a52 releases another colorful component of the Honda Accord Crosstour campaign for agency RPA.

Directed by Andy Hall, “Boxes” builds on the lively minimalism of “Instruments,” with transitional moments powered by the expansion and contraction of nested squares that look like Albers paintings on acid—neon-lit and full of kinetic possibility.

The rendering in this series reminds me a little of Smith & Foulkes’ work for HP. Both worlds are full of chunky, stylized forms and almost tangible streams of color—worlds I’d like to spend some time in, if I only knew how to find them.


Project Name: Honda Accord Crosstour “Boxes”
Running Time: :30
Release Date: 11.29.09

Client: Honda

Advertising Agency: RPA
Chief Creative Officer: David Smith
Creative Director: Pat Mendelson
Writer: Seth Prandini
Art Director: Chuck Blackwell
Executive Producer: Gary Paticoff

Production/Design Company: Elastic
Director: Andy Hall
DP: Toby Irwin
Live Action Producer: David Wolfson
Executive Producer: Jennifer Sofio Hall
Designers: An Nguyen, Henry de Leon, Eunice Kim, Max Ulichney

VFX/Finishing Company: a52
CG Lead: Max Ulichney
3D Artists: Paulo de Almada, Ian Ruhfass, Christina Lee, Rick Glenn, Kevin Culhane, Joe Chiechi
Lead Compositor: Shahana Khan
Rotoscoping: David Hochstadter
Colorist: Angus Wall
Assistant Producer: Heather Johann
Producer: Sarah Haynes
Executive Producer: Jennifer Sofio Hall

“Boxes” Music: “Pata Pata” by Miriam Makeba and Jerry Ragovoy
Performed by: Miriam Makeba

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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2 Comments

r3awak3n

this spots are gread all way arround!

n0saj 2600

Hey Justin, Terence McKenna can help you find those worlds! Haha… You know what I’m talking about!

-Jason S.

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