Edouard Salier for Coke


Director Edouard Salier and production company Paranoid US deliver another amazing football themed spot in time for the World Cup. This time working for Coke, they tell a story in almost mythic grandeur of a boy’s quest for a personal and unique celebration. The spot elegantly shows the spirit of the game and isn’t too blatant in it’s delivery. Kudos to Coke for once again trusting in their audience to have some intelligence.

Oh, if anyone is interested, the track is by K’naan

Watch Quest

Coca-Cola “Quest”

Global Brand Director – Shay Drohan
Project Lead – Emmanuel Seuge
Creative Excellence -Jonathan Mildenhal
Agency – SANTO, Buenos Aires
Creative Directors – Sebastian Wilhelm, Pablo Minces
Art Director – Maximiliano Anselmo
Copy Writer – Pablo Minces
Producer – Ezequiel Ortiz
Account Director – Ignacio Diez
Planner – Martin Cole

Production Company – Paranoid US
Director – Edouard Salier
Executive Producers- Claude Letessier, Cathleen O’Conor
Flame Artist – Christophe Richard
Flame Assistant – Amandine Moulinet
Producer – Anne Lifshitz
Graphic Designers – Yué Wu, Corentin Rouge, Marthe Salier, Damien Martin, Julien Michel, Xavier Reyé, Florent Gombeau

Post Company – Digital District
Post Supervisor – Peggy Tavenne
Executive Producer – David Danesi
VFX Artists- Marc-Thomas Cave, Jean Lamoureux, Thomas Marque, Florian Rihn
Modeling – Jimmy Cave
Animation – Romuald Caudroit, Remi Gamiette, Margaux Durand-Rival, Nicolas Dabos
Lighting – Nicolas Belin, Nicolas Vion
Audio Company – X-Track
Mixer/Engineer – François Roy
Executive Producer – François Roy
Track Artist – K’NAAN

About the author

Jon Saunders

/ www.jonsaunders.tv
internet surfer/designer extraordinaire

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11 Comments

_james

Great spot. Really great camera work and animation. ++

yellowman

such a killer spot.. Coke! they do so much cool stuff..

Happiness Machine – pysop – http://www.psyop.tv/cocacola01
Coke Zero the Game – North Kingdom – http://www.northkingdom.com/case-studies/coke-zero/

and now this!!!

them2k

Has a feel good quality about it and authentic story. Thanks Jon for using the proper word – football! Nice man!

mastabingus

Kid looks weird…. Polar Express

NicG

Visuals look amazing! Narration very similar to psyop’s “dot” though, no? http://motionographer.com/2008/01/11/guinness-dot/
Still a wicked spot.

oeuf

Great combination of animation, music, and narrative. Inspiring spot.
Can’t wait for the World Cup! 43 more days!

PeanutButter

Okay, I love the animation, the style, the look, everything, except I really don’t get the concept. A kid fighting robots? To get to world cup? What the heck? Makes no sense. At all.

mute

it’ a football thing. as all the scenes refer to well-known goal celebrations – rocking the baby, rowing the boat, robot dance, etc..

here’s an example:
http://www.youtube.com/watch?v=QYe34C1bQPk

nice and subtle.. will especially appeal to those who know their football.!!

monovich

just heard a story on NPR yesterday about how people are drinking less and less cola. its amazing to see the effort that goes into branding sugar water.

that said, this is such great work! I can’t believe the visuals that advertisers have access to these days. kudos to Paranoid et. al.

Jens

I am sure the average african kid can totally relate to this spot…
-fought against robots, rocked by strangers? with all that crazy jumping around on top of a questionable concept he’s lucky if he doesn’t break his neck falling down the uncanny valley.

ochyming

I am an african, raised in an African country.
I can relate.
I used to build my own car toys from Coca Cola cans.

There is a dreamy feel about the work, it just refuse being realistic

Bravo!!

Comments are closed.