“This is a stop-motion piece created to help launch the ‘Prius goes Plural’ campaign. It is a teaser campaign letting people know that Prius will be introducing new models and so, what to call more than one Prius?. The campaign was conceived by Saatchi & Saatchi, LA, who asked us to help to illustrate the print component, and also to create an animation. A Schoolhouse Rock / Electric Company type of jingle was settled on as a way to illustrate the complexity of plurals in a funny way. Almost all animation was created in-camera with some additional post and clean-up work.”
Saatchi & Saatchi / LA
ECD: Mike McKay
CD: Ryan Jacobs
ACD/Art Director: Matt Titone
Copywriter: Andy Kadin, Nathan Dills
Designer: Zach Richter
Director of Integrated Production/Multimedia: Tanya LeSeiur
Senior Broadcast Producer: Kait Boehm
Associate Producer: Charlie Maas
Project Managers: Alexis Ross
Account Director: Keith Ellis
Account Executive: Nicole Buckley
Planning: Sara Bamossy
Business Affairs Manager: Krista Horn
Production Company: HunterGatherer
HunterGatherer Credits:
Director: Todd St. John
Producer: Brigid Boyle
Art Direction & Design: Todd St. John & Gary Benzel
Junior Designer: Leta Sobierajski
Animation: Todd St. John, Leta Sobierajski, Fabian Tejada
Models: Jeff Shepherd, Todd St. John, Leta Sobierajski, Max Strizitch, Sophia Janowitz
Music: Skyrmish