Dougal Wilson: Lurpak “Lightest”

I’m loving this colorful, catchy reminder to eat your vegetables. Wieden+Kennedy, Blink, and director Dougal Wilson create a visceral rainbow of food and food experiences for Lurpak spreadable butter. Fantastic contributions from editor Joe Guest and art director Andy Kelly. Not to mention the essentialness of the song and sound design. The red cabbage stop-motion is stunning and the thoughtful little touches like the rainbow of products at the end hint at how much care went into the production.

Directed by: Dougal Wilson
Production Company: Blink
Executive Producer: James Bland
Produced by: Ben Link
Production Manager: Ellie Britton
DOP: Stephen Keith-Roach
Art Director: Andy Kelly
Costume Design: Michelle May
Editor: Joe Guest
Editing House: Final Cut
Post Production: Moving Picture Company
Client: Arla -Lurpak
Product: Lurpak
Agency: Wieden+Kennedy
Creative Directors: Dan Norris, Ray Shaughnessy
Agency Producer: Anna Smith
Music: Michael Russoff
Sound: Wave