Pentagram: The Forty Story


How to show forty years of stellar design work in one video? With a life story, of course. I love this piece not only for the killer design throughout Pentagram’s portfolio, but also for the fantastic writing and audio. The extra effort on putting together a story reminds me of the FITC Amsterdam titles.


Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram