Nieto for Cracker Barrel

Posted by Elliot Blanchard

Beautiful – and clever – piece by Nieto and Paranoid US for Cracker Barrel. Love the moments with the rolling egg and flipped pancake where the direction of up and down switches mid-air.


PRODUCTION: PARANOID US
DIRECTOR: NIETO
EXECUTIVE PRODUCER: CLAUDE LETESSIER
LINE PRODUCER: LISA COWAN
DIRECTOR OF PHOTOGRAPHY: TOM LAZAREVICH
PRODUCTION DESIGNER: DAMON FORTIER
AGENCY: EURO/RSCG/CHICAGO
CHIEF CREATIVE OFFICER: JASON PETERSON
EXECUTIVE CREATIVE DIRECTOR(s): WILLIAM MERICLE
ASSOCIATE CREATIVE DIRECTOR(s): CHRISTIAN JACKSON
SR. ART DIRECTOR(s): SCOTT RENCH
SENIOR INTEGRATED PRODUCER: BRITT DROUET
POST PRODUCTION : PARANOID DESIGN STUDIO
HEAD OF POST PRODUCTION: GUILLAUME RAFFI
EDITOR: JOE SHAKULA
VISUAL EFFECTS PRODUCER: RAENA SINGH
VISUAL EFFECTS ARTISTS: PILON LECTEZ, ANDREW COOK
MUSIC COMPANY & CITY: DUOTONE AUDIO GROUP/NEW YORK CITY
EXECUTIVE INTEGRATED MUSIC PRODUCER: DAVID LEINHEARDT
SOUND DESIGN COMPANY & CITY: DUOTONE AUDIO GROUP/NEW YORK CITY
TELECINE: MOVING PICTURE COMPANY (MPC)/LOS ANGELES
TELECINE ARTIST: MARK GETHIN

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About the author

Elliot Blanchard

/ www.invisiblelightnetwork.com
Elliot Kealoha Blanchard runs Invisible Light Network, a Brooklyn design studio covering everything from broadcast to interactive and experience projects. He also directs short films, and his previous work has appeared in film festivals around the world.
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5 Comments

tuesdaymcgowan

Nice, the pancake flip is particularly clever. Good design especially for a Cracker Barrel!

soapey

Part of me is impressed that they appear to be influenced by the art of Joseph Cornell. The other part of me says “They’ve taken the body of Joseph Cornell, tied it to the bumper of the General Lee, and dragged it through the parking lot of a Cracker Barrel while screaming out the window ‘Nuthin’ is sacred!”

oeuf

I too was thoroughly impressed at this spot when I saw it on TV, but it was strangely familiar. The name of the artist escaped my mind until you reminded me soapy. Thanks. I hear what you’re saying about Cracker Barrel>General Lee—–>~~~Joseph Cornell, but what if anything these days is “original”. Mind you i’m not saying outright copying is ok. It’s a fine line I guess, where “intention” of the artists is the key that holds the balance.

bobtilton

The body of Joseph Cornell has been dragged behind many other vehicles well before this, although southern culture seems to take a shine to him a little more often than others (see CMT’s (and GAC following suit) rebrand around 2006). But even though Cornell seemed to have a thing for eggs, I don’t think this very well thought-out piece is sacrilege.

I will say, though, that they left the best thing about Cracker Barrel out of the spot… the biscuits!!! Brilliant, though!

What I really want to know is – how the heck? Is it moco?

Dan Rodrigues

Funny… the first reference that i saw was the Gondry clip for Massive Attack’s “Protection”.

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