Target and LA Live

Gentleman Scholar joined an impressive lineup of studios and directors to create content for Target’s screens at LA Live, the massive complex of entertainment venues near LA’s downtown area.

While all the videos are cleverly executed, Gentleman Scholar’s stands out for its excellent character work and interplay of 2D and 3D elements. It lives up to its title, “Surprise and Delight,” by introducing a lovable cast of creatures with charming panache.

Other projects for the Target LA Live