FEMA “Our Home”

The brilliant palette in FEMA “Our Home” is reason enough for viewing. Directed by Headless (Elastic), the PSA also features a charming mix of 2D/3D aesthetics that echoes the innocence of the child narrator.


Client: FEMA (National Flood Insurance Program)
Agency: JWT Atlanta
Chief Creative Officer: Perry Fair
Executive Creative Director(s): N/A
Group Creative Director(s): Lando Ettrick
Associate Creative Director(s): Deb DeWitt
Art Director: Deb DeWitt
Copywriter: Tiffani Harcrow
Producer:Renee Williams
Executive Producer: Jaime Povirk
Director of Broadcast Production: Peter Blitzer

Post Production
Production Company: Elastic
Director: Headless
Producer: Heather Johann
Executive Producer: Jennifer Sofio Hall
VFX Studio: a52
CG Lead: Max Ulichney
3D Artists: Max Ulichney, Ian Ruhfas, Adam Carter, Joe Paniagua, Adam Carter, Lindsay Butterworth, Frantz Vidal, Sam Ortiz, Joe Chiechi, Paulo Mauro
AE Compositor: Taekyu Kim
Producer: Heather Johann
Executive Producer: Jennifer Sofio Hall
Editorial Company: Rock Paper Scissors
Editor: Ben Foushee
Producer: Cassie Hulen
Executive Producer: Carol Lynn Weaver

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.