LEGO: Everything is NOT Awesome

UPDATE: This video has been removed from Vimeo, just as it was removed from YouTube prior to that, due to a takedown request from Warner Bros.

UPDATE 2:The video is back up… for now.

What begins as a delightful frozen moment (pardon the pun) in the Arctic turns into an unnatural disaster in this PSA from Greenpeace urging Lego to reconsider its ties to oil giant Shell.

According to Greenpeace:

Shell’s global advertising deal with Lego is part of a carefully thought-out strategy by Shell to buy friends who can make its controversial Arctic drilling plans look acceptable and misleadingly associate it with positive values. Lego is one of the most beloved and admired toy companies in the world, and Shell knows that this deal will not only increase profits, but also improve the reputation of a company known for recklessly threatening the fragile arctic ecosystem.

The spot’s soundtrack is an ironically downtempo version of the infectious “Everything is Awesome” anthem from The Lego Movie.

Credits

Agency: Don’t Panic!
Director: Martin Stirling

Currently looking for more complete credits.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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3 Comments

pgibso

Seems to miss the joke that the Original track was supposed to be ironic.

Justin Cone

Hmm… I get your point, but it’s a little complicated.

At the beginning of the film, the song is definitely ironic. At the end of the film, it’s not. (The crew finally understands the meaning of working together and embodies the line: “Everything is cool when you’re part of a team.”)

LegoGreen

Comments are closed.