The bevy of elegant and sometimes surprising transitions that pepper this explainer video for Adobe never upstage the real star of the video: the red dot representing CMOs. That dot is as full of personality as the video is full of stats.
This project is a follow-up to a previous explainer from VeracityColab introducing Adobe’s CMO.com web property.
These projects have put VeracityColab on my radar.
How awesome is it to see amazing simple shapes moving just beautifully? Quite awesome. Adobe CMO Explainer by VeracityColab is a must watch, and it was done in a week!
These days, explainer-style videos are a dime a dozen. It's rare to come across one that stands out. When you add to that the "excitement" of the healthcare system and the pacing of a VO-less explainer video, you have a recipe for a reduced view-through rate. These challenges didn't stop…