Iron Mountain “Backup Tapes”

Protecting back-up tapes. Not the sexiest of topics. But Sebas and Clim (Hornet) managed to bring their trademark whimsy to bear on this entertaining spot for Iron Mountain. Collaborating with paper craft illustrator Lobulo, the spot follows the experimental approach S&C used in their MadinSpain titles.

MADinSpain Title Sequence


Client: Iron Mountain
Agency: Velocity
Directed and produced by Sebas and Clim
Paper-craft illustrator: Lobulo
DOP: Alex Sans
Sound Design: Studio Kamp

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About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.


tuesday mcgowan

Clever analog charm! I’m amazed at the continued influence of New Sincerity and Wes Anderson in design and animation. Well done, Sebas and Clim.

Paul Ducco

This is great. As always fantastic work from the duo & Lobulo. Also, credit where credit is due, huge props need to go to the client (and agency) too — for being willing to have some fun with their product and brand, the results are great.

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