Blackmath: TBS IDs

Blackmath deliver yet again with some great design and animation on these charming IDs for TBS. Don’t you just wish everything you worked on could be this fun?

You can view more of the designs, process and GIFs on their site here.


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About the author

Joe Donaldson

Joe Donaldson is a director, designer, and animator who worked on Motionograpgher from 2014-2020. Previously, he was an art director at Buck. Over the past decade, he's lived and worked in Chicago, New York City, and Los Angeles and has directed work for clients such as Apple, Google, Instagram, The New York Times, Unicef, Etsy, and The New Yorker. In addition to his creative work, in 2018 he started Holdframe. He's now working as a professor at Ringling College of Art and Design and when not teaching he can be found spending time with his family or out running.

One Comment


This stuff is really fun, but it left me wondering what trippy dolphins and enlightened aliens had to do with tbs. Until I read up on their rebrand which was announced in May. It seems like they are pretty much going for an in-your-face adult swim / Fox ADHD direction but less cartoons and more original series. With so many alternatives to cable, I guess TBS has decided to let its freak flag fly and see what kind of attention it can draw. If these ID’s encapsulate the rebrand, I s’pose we’re in for some pretty colorful new original series launches from tbs.

Must watch series is a big part of the new cable game, but ‘must be’ culture could be part of it too. By being unabashedly bizarre, tbs puts a flag on top of its freaky-deaky hill and dares an audience to be cool enough to get it. I’d be worried about a slightly older and/or more aesthetically conservative audience peeling off, but maybe that is fine by tbs.

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