Ask Between the Keyframes I

Our brand new series, Ask Between the Keyframes, aims to answer all those niggling Motion Design questions you’ve been too afraid to ask.

For week one, Erik Larson asks:

How deep do you dive on pitches, and does that depth change depending on the project?

We’ve made it easy. All you have to do to have your question answered is press play!

Erin and Austin will be back bi-weekly, offering their insights and expertise into the ever-evolving world of Motion Design.

About Erin

Erin is president, owner, and creative director of Sarofsky Corp. She has been in the Motion Design industry since before it had a name, has been nominated for a Primetime Emmy and produced work for a who’s who of global brands and blockbuster movies.

About Austin

Austin is the author of the genre-defining textbook Design for Motion: Fundamentals and Techniques of Motion Design. He is an Assistant Professor of Design at Western Washington University, where he draws on his 20 years of experience working with brands from Ferrari to  FedEx, Spotify, Ralph Lauren, and VH1.