‘Friends Electric’ London Signs Mixed-Media and Animation Studio ‘Scholar’ for UK and Amsterdam Representation

London-based Friends-Electric are pretty damn chuffed to announce the arrival of Scholar; a multi-award-winning, boundary-defying mixed-media and animation studio. Launched in 2010 in Los Angeles, Scholar is the brainchild of award-winning visionary Directors/Partners William Campbell and Will Johnson. A full-service studio with offices in Los Angeles and New York, fueled by a diverse array of award-winning creators, Scholar produces work that is driven by substance and elevated by style.

Since launching, Scholar’s award-winning success has brushed shoulders with globally recognized, high profile brands. Recent collaborations include far-reaching marketing campaigns for Audi, Beats by Dre, Facebook, Google, Porsche, Samsung, and Timberland. Their well-documented love for design constantly attracts a steady flow of emerging talents, and their endless curiosity and passion for engaging viewers on an emotional level has garnered a slew of coveted awards including multiple gold Cannes lions, a D&AD wood pencil, Gold in Animation Craft at The One Show, and multiple works in the permanent collection at MoMA.

“To us, Scholars’s brand is about people, a reflection of emotion and using technique to amplify voices,” says Johnson. “We’re proud of our teams unique and quirky perspective on creation.” Campbell adds, “Being able to work with new storytellers and makers is something we always strive for and couldn’t be more excited to say hello to everyone in the UK through the lovely folk at Friends Electric.”

“What can one say,” says Friends Electric EP Barney Richard. “I mean, I defy anyone not to fall in love with their style, storytelling, craft, and sense of humor. The sheer amount of cross-discipline and attention to detail blows my mind every time I watch their work. They bolster our roster perfectly both creatively and culturally and they’re a vibrant bunch for sure – for me it’s a no-brainer and I can’t wait to get started.”


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