Another Unsung Motion Graphics Artform: Product Tours
Okay, let’s get something straight. Product tours are very rarely sexy. They are very rarely rad. But they’re important. When done well, they’re the quickest…
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Justin Cone • 18 years ago
Motion and code: Getting to know Lucas Zanotto
Italian-born designer/animator Lucas Zanotto’s career is as varied and playful as his creations. Moving seamlessly between analogue and digital techniques, he’s created commercials, short films,…
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Justin Cone • 10 years ago
4 ways “Don’t Blink” is a masterclass of type and rhythm
"Don't Blink" is a breathless, high-stepping dance between word and image set to a percussion-heavy soundtrack befitting a trailer for a summer blockbuster. Here are…
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Justin Cone • 8 years ago
From motion design to game design: In-depth process behind Specimen
“I wanted to be a beginner again and feel like I was growing.” Those words from designer/director Erica Gorochow encapsulate the primary motivation behind deciding…
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Justin Cone • 9 years ago
SXSW 2013: What the Leap means to Motion Graphics
I had read about the Leap Motion Controller, but hadn’t seen it in action until SXSW 2013. The super precise motion-sensing device can track up…
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Michelle Higa Fox • 12 years ago
The Mill tackles monstrous VR challenges for Google ATAP
The pioneers of VR continue making progress, despite (or perhaps because of) the incredible technical and creative challenges it poses. One of the latest projects…
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Justin Cone • 9 years ago
NYC: An Evening with David OReilly at the MoMA
At 7pm on May 11th at the MoMA in New York City, Director David OReilly will discuss the process behind his work and debut his…
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Justin Cone • 9 years ago
How Google uses motion design to make tangible tech
When Google introduced its Material Design visual language in the summer of 2014, it felt like a train I’d been expecting for years was finally pulling into the…
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Justin Cone • 10 years ago
Moonbot Studios: Chipotle “The Scarecrow”
Following up on Johnny Kelly’s insanely successful “Back to the Start” stop-action film for Chipotle is not an easy task. The project mopped up at…
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Staff • 11 years ago
THERE’S MORE
The response to the full line-up of Happy F5 has been phenomenal. You – the creative community – are so psyched to just get…
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Brandon Lori • 14 years ago
In-Depth: Comedy Central Re-Brand
Editor: The following post is a guest entry from JaegerSloan Inc., a new venture headed up by Doug Jaeger and Kristin Sloan. For our first…
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JaegerSloan • 14 years ago
Halogen: Branding a Network from the Ground Up
[qt:https://motionograph.wpengine.com/wp-content/uploads/2009/10/Halogen-IDs2.mov 785 441] It’s not every day that a new network is launched. And it’s not every day that the network has a strong social…
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Dominique Elliott • 15 years ago
Parasol Island for Sony Ericsson
This new Sony Ericsson advert from Parasol Island directed by Steve Scott is a colorful romp through a buffet of typography and illustration styles. The…
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Justin Cone • 16 years ago
JibJab “In 2007”
JibJab’s pop-culture pugilism needs no introduction. They were one of the early pioneers of internet virals, and after years in the game they’ve remained true…
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Justin Cone • 17 years ago
Digital Domain: Learning Skills Council
VFX titans Digital Domain have launched a new site chock full of amazing work. One that leaped out at me was this interesting spot for…
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Justin Cone • 17 years ago