BBC Education “Every Element of Wonder”

Love the insane amount of detail and variety that went into this BBC spot from Flink. More details on the project page.

Tags: , , , ,

Posted by Justin Cone

8 Comments

Pedro Ramos

I was amazed when I saw the spot on TV. The work is brilliant, but I find it surprising that the BBC itself used a German agency for the job, instead of using British talent, like they’ve been doing traditionally.

Reply
Justin Cone

That is a very interesting point. I wonder what the thinking was behind that decision. I’ll reach out to Fink for a comment.

Reply
Luke Letellier

The CG talent (Indy8) is based on London though…

Reply
Nick Oh

Indy8 is the production company. The film is directed and crafted by weareflink in Germany.

Reply
Justin Cone

Here’s the response from Fink:

“There was no german ad agency involved. It was written and commissioned by a UK agency based (Y&R London) with UK creative talent behind the idea and then was commissioned (after a competive pitch against other talent) to a UK based production company (Indy8 / Independent out of London) who produced the project with the best possible directorial talent for the brief of the project which was weareflink and their studio.”

Reply
Pedro Ramos

Thanks for inquiring, Justin.
So, basically, the middle-men are British and the guys who got hands on the actual project were German, right? Brexit anyone?

Reply
Alberto Segado

low budget per equal or even best quality maybe?

Reply
Donavon Brutus

This is so pleasing.

Reply

Leave a Reply