Builders Club | Exploration (5 of 8) – Shang Juncheng

Nike China’s Air Max Dn’8 campaign leans into Builders Club’s tech-savvy flair, blending bold visuals with gritty behind-the-scenes hustle. The studio teamed up with tennis ace Shang Juncheng, using 3D scans and digital painterly tricks to morph his raw motion into sharp, vibrant animations that shout-out the shoe’s eight-tube Air Units.From remote direction in Beijing to on-site action captures, Builders Club mashed R&D experimentation with precision—cleaning up scans and animating dynamic poses alongside studio Monumental.

The film is a vibe that’s equal parts chaotic creativity and laser-focused execution, all while nodding to Nike’s legacy of pushing boundaries. No fuss, just pure energy that locks the Dn’8’s innovation into the spotlight.

Production Company, Direction, Design, Animation: Builders Club
Client: Nike Greater China
Full Body 3D Scan: Care of BLOC
Producer (BLOC): Sion Millet
3D Scanning: Pixel Light
Edit House & Post Production: Monumental
Edit & Post Producer: Elisa Johanna Kand
VFX Lead: Colin Journee
Audio & Sound Recording Studio: Group Project
Retouch: INK