Following a rebrand we worked on; New Lines Magazine asked us to design and produce an explainer animation, the goal was to deliver an impactful motion piece that summarised New Lines ethos and approach to journalism. New Lines is an award-winning American magazine for the best ideas and writing from around the world.The key message was to outline the mission embodied in the New Lines name: to be the local magazine for today’s interconnected world, always aiming to shift and move the lines beyond an often-stale narrative.The creative direction was inspired by collage and the melding of print and digital design, building up layers of video and using texture and mixed media to evoke the stories and regions New Lines covers in their reporting.
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Following a rebrand we worked on; New Lines Magazine asked us to design and produce an explainer animation, the goal was to deliver an impactful motion piece that summarised New Lines ethos and approach to journalism. New Lines is an award-winning American magazine for the best ideas and writing from around the world.
The key message was to outline the mission embodied in the New Lines name: to be the local magazine for today’s interconnected world, always aiming to shift and move the lines beyond an often-stale narrative.
The creative direction was inspired by collage and the melding of print and digital design, building up layers of video and using texture and mixed media to evoke the stories and regions New Lines covers in their reporting.
by dogeatcog Studio
Creative Direction: Mark Winter
Voiceover: Maysa Mustafa