Exxon / Mobil “The Dot”

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Posted by Justin Cone

5 Comments

Angélique Georges

This is beautifully executed, I must say. I’m compelled to mention, however, that this brings up a question of ethics for me. While we’re showing imagery of a beautiful green Earth with bees flying around pollinating flowers, we’re advertising a company who is actively destroying the environment. I don’t want to start an argument here, I just think that this is the perfect moment to remind anyone interested that it is important for all of us to think carefully about which clients we take on, and what messages we put out there in everything we do. That’s all from me. Continue with the pretty things.

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Eric Kreidler

Well said.

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Kavon Zamanian

Agreed.

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Artur Jurzyk

huge comfort to chose clients… and reject (probably) huge budgets like this one…

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David Fenner

I´m troubled by this. At the end of the commercial, when it says “Find out how Mobile Industrial Lubricants can help advance your productivity”, it should add “(Offer doesn’t include grandchildren’s productivity).

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