From the creator:
We are living in the intricate age of information overload, spread all over and saturated by multi-platform media. And it’s time to reconnect.
Agency Summer approached us to collaborate in Guuk’s launching campaign, a new telco brand operating in the Spanish Basque Country.
The iconic, corporate green point shows us the beginning and the end of a story about belonging, community, energy and, above all, connection. We used the line as our guide throughout the narrative, creating bonds between people, situations and values, all embodied by Guuk.
Collaborating with the artist Jonathan Calugi and his linear-styled illustrations, we built a minimalist graphic universe through an organic cel animation along with seamless, unique transitions, aiming to get the synthetic and singular mood we were looking for.
FULL CREDITS
Directed by Device
Client
Guuk
Agency
Summer
Creative Direction
Alex Quintana & Mario Fernández
Production Company
Blackbox
Executive Producer
Sergi Roda
Animation Production
Device
Head of Production
Victoria Ventura
Directors
Ibran Trassierra, Marcello Buselli
Illustration
Jonathan Calugi
Additional Illustration
Eudald Salerich
Cel Animation
Giorgio Gore, Pere Hernández, Juan Huarte, Eudald Salarich
Clean-Up
Giorgio Gore, Pere Hernández, Juan Huarte, Eudald Salarich
Compositing
Marcello Buselli, Eudald Salarich, Ibran Trassierra
Music & Sound Design
Aimar Molero