Handymartian Studio – Andy Martin | DIVVY ‘Nobody’s Anyone’
UK director and animator Andy Martin ventures into bold, graphic territory with his latest music video for DIVVY, blending urgent typography and freestyle dance moves. Known for his charming character work, Martin took a rougher, more experimental approach here, using a mix of Procreate and After Effects to hand-animate the dancing figure and lyrics.
The star of the video is Martin’s son, whose freestyle dance moves became the foundation for the animation. The child’s movements reflect the petulant energy of the song, adding a playful, personal touch. Martin imported the footage into Procreate, aiming for a loose, rough style to avoid a traditional rotoscoped look. He even enlisted his children, aged 6 and 8, to draw some frames, injecting an extra layer of spontaneity into the animation.
The film is a vibrant, chaotic celebration of movement and music, showcasing Martin’s ability to blend technical skill with raw, creative energy. By incorporating his family into the process, he adds a unique, heartfelt dimension to the project, making it as personal as it is visually striking.
Directed & Animated: Andy Martin Production: Handymartian Studio Music: DIVVY
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UK director and animator Andy Martin ventures into bold, graphic territory with his latest music video for DIVVY, blending urgent typography and freestyle dance moves. Known for his charming character work, Martin took a rougher, more experimental approach here, using a mix of Procreate and After Effects to hand-animate the dancing figure and lyrics.
The star of the video is Martin’s son, whose freestyle dance moves became the foundation for the animation. The child’s movements reflect the petulant energy of the song, adding a playful, personal touch. Martin imported the footage into Procreate, aiming for a loose, rough style to avoid a traditional rotoscoped look. He even enlisted his children, aged 6 and 8, to draw some frames, injecting an extra layer of spontaneity into the animation.
The film is a vibrant, chaotic celebration of movement and music, showcasing Martin’s ability to blend technical skill with raw, creative energy. By incorporating his family into the process, he adds a unique, heartfelt dimension to the project, making it as personal as it is visually striking.
Directed & Animated: Andy Martin
Production: Handymartian Studio
Music: DIVVY