Meet ‘Happylandia‘—a psychedelic soybean paradise where legume residents ‘live‘ to become soy milk. Crafted by Dirty Puppet this animated romp follows hyper-enthusiastic beans gleefully leaping into blenders, dodging cartoon chaos, and basically throwing a pre-milk rave. With a jingle catchier than a pop hit and visuals that scream Robot Chicken meets Pixar, it’s a turbocharged love letter to joy, destiny, and creamy plant-based goodness.Why it slaps: It’s Willy Wonka for soy nerds, proving even beans dream big (then get liquefied).
Client: Happy Happy Foods Chief Happiness Officer: Lloyd Smith Agency: 10 Feet Tall Managing Director: Joseph Meseha Executive Creative Director: Stuart Black Creative Director: Patrick Trethowan Creative Services Director: George Kalogerakos Client Services Director: Eva Nowicki Account Manager: Tahlia Freeman SFX: Harvey Deane
– Animation: Dirty Puppet Animation Director – Cameron Gough Art Direction & Storyboards – Annika Fleur 3D Design Lead: Edwina Joel 2D Character Lead – Jon Asquith 3D Animation & Effects – Cameron Gough Technical Assistance: Simon Bronson Additional Illustration: Taryn Borgford
– Music: White Owl Composer, Instrumentalist, Soy Choir: Nick van Cuylenburg Lead Vocals: James van Cuylenburg Soy Choir: Janet Vague
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Meet ‘Happylandia‘—a psychedelic soybean paradise where legume residents ‘live‘ to become soy milk.
Crafted by Dirty Puppet this animated romp follows hyper-enthusiastic beans gleefully leaping into blenders, dodging cartoon chaos, and basically throwing a pre-milk rave. With a jingle catchier than a pop hit and visuals that scream Robot Chicken meets Pixar, it’s a turbocharged love letter to joy, destiny, and creamy plant-based goodness.
Why it slaps: It’s Willy Wonka for soy nerds, proving even beans dream big (then get liquefied).
Client: Happy Happy Foods
Chief Happiness Officer: Lloyd Smith
Agency: 10 Feet Tall
Managing Director: Joseph Meseha
Executive Creative Director: Stuart Black
Creative Director: Patrick Trethowan
Creative Services Director: George Kalogerakos
Client Services Director: Eva Nowicki
Account Manager: Tahlia Freeman
SFX: Harvey Deane
–
Animation: Dirty Puppet
Animation Director – Cameron Gough
Art Direction & Storyboards – Annika Fleur
3D Design Lead: Edwina Joel
2D Character Lead – Jon Asquith
3D Animation & Effects – Cameron Gough
Technical Assistance: Simon Bronson
Additional Illustration: Taryn Borgford
–
Music: White Owl
Composer, Instrumentalist, Soy Choir: Nick van Cuylenburg
Lead Vocals: James van Cuylenburg
Soy Choir: Janet Vague