IAMSTATIC | 'Long Bright River' Opening Sequence

IAMSTATIC’s Long Bright River project fuses Swiss precision with street-art spontaneity, blending analog nostalgia (sketchbooks, green tea brainstorms) with digital ingenuity.

The opening sequence of Long Bright River drops viewers straight into the raw pulse of Philadelphia’s Kensington neighborhood. Stark urban landscapes, layered textures, and painterly compositions merge with show footage and found photography, crafting a deeply immersive experience. Lines mimicking the Delaware River weave through visceral imagery—veins, train tracks, zippers, wires—while subtle Easter eggs hint at the narrative’s deeper layers.Authenticity drives the visuals, with local graffiti artists bringing Kensington’s urban culture to life across interior and exterior sets. Street art isn’t just background decoration—it’s a narrative tool, injecting grit and urgency while setting the show’s tone. Throughout the sequence, graffiti and raw textures serve as both graphic representation and emotional backdrop.Pink becomes a haunting symbol of innocence and absence, tied to Kacey, the protagonist’s sister. Her vibrant hair reflects both defiance and vulnerability, a stark contrast to Mickey’s more restrained existence. In Long Bright River, pink lingers—a quiet yet powerful reminder of what’s been lost and what refuses to fade.

Client: Peacock
Director: IAMSTATIC
Creative Directors: Ron Gervais, Dave Greene
Production Company: IAMSTATIC
Producer: Nicole Labbe
Design: David Penn, Ron Gervais, Arik Weiss, Josh Vermeulen
Animation: Ron Gervais, Josh Vermeulen