Imaginary Forces | Government Cheese – Main Titles
Teaming with showrunners Paul Hunter and Aeysha Carr, Imaginary Forces reengineers Apple TV+’s Government Cheese titles into a hallucinatory metaphor for grit and reinvention.The studio morphs the iconic ’80s government cheese box into a kinetic blueprint of Hampton Chambers’ hustle—blending 3D packaging with 2D animated “instructions” in a seamless, single-take odyssey.Prison bars dissolve into ration stamps; bureaucratic paperwork warps into psychedelic grocery aisles. Creative Director Ronnie Koff frames the box as both shackle and springboard: “It’s survival and*ambition, constraint and creativity.”Set to Pharrell’s retro-funk anthem, the sequence mirrors the show’s balance of absurdity and heart—a visual feast where systemic barriers crumble into surreal hope.
by Imaginary Forces
Creative Director: Ronnie Koff
3D Animation: Christoph Gabathuler
2D Animation: Ariel Costa, Matt Darnall, Ronnie Koff
Editor: Lexi Gunvaldson
Producer: Jake Fritz
Executive Producer: Renée Robson
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Teaming with showrunners Paul Hunter and Aeysha Carr, Imaginary Forces reengineers Apple TV+’s Government Cheese titles into a hallucinatory metaphor for grit and reinvention.
The studio morphs the iconic ’80s government cheese box into a kinetic blueprint of Hampton Chambers’ hustle—blending 3D packaging with 2D animated “instructions” in a seamless, single-take odyssey.
Prison bars dissolve into ration stamps; bureaucratic paperwork warps into psychedelic grocery aisles. Creative Director Ronnie Koff frames the box as both shackle and springboard: “It’s survival and*ambition, constraint and creativity.”
Set to Pharrell’s retro-funk anthem, the sequence mirrors the show’s balance of absurdity and heart—a visual feast where systemic barriers crumble into surreal hope.
by Imaginary Forces
Creative Director: Ronnie Koff
3D Animation: Christoph Gabathuler
2D Animation: Ariel Costa, Matt Darnall, Ronnie Koff
Editor: Lexi Gunvaldson
Producer: Jake Fritz
Executive Producer: Renée Robson