Capturing a century of wit, culture, and iconic design is no small task—but that’s exactly what ROOF Studio set out to do. Partnering with Le Truc and Condé Nast’s Creative Marketing Team, they created a striking animated film to mark The New Yorker’s 100th anniversary. The outcome is a vivid tribute to a magazine that has shaped conversation, culture, and imagination for generations.But this wasn’t just a history lesson in motion. ROOF delivered a visually rich, page-turning journey through The New Yorker’s century-long run. Drawing from literature, art, current events, and cultural touchpoints, the film turns iconic covers into moving illustrations of the magazine’s lasting influence. As ROOF Studio Co-Founder and Director Guto Terni put it, “Working on this was a massive honor. This magazine hasn’t just reported on the world—it’s helped shape it.” The foundation for the visuals was a poetic script created by The New Yorker and Le Truc. Instead of following a strict chronology, the film was anchored by the recurring line “One Hundred Years of…,” which allowed the team to explore the magazine’s themes from a more human, emotional angle.With over 5,000 covers to pull from, ROOF treated the archive like a playground. They ditched the traditional storyboard in favor of an intuitive approach, letting tone and theme guide the sequencing. This freedom gave the team space to experiment—with scale, transitions, and visual motifs that matched the rhythm of the narration. To finish it all off, the score—an inventive twist on Gershwin’s “Rhapsody in Blue” by Human—wrapped the project in the same spirit of iconic reinvention.
Agency: Le Truc Partner & CCO: Marcos Kotlhar ECD: Evan Schultz CD: Daniela Gilsanz ACD: Jose Contreras & Sam Geloso Sr. Writer: Max Cohen SVP, Strategy Director: Patrick Tomasiewicz EVP, Head of Production: Ryan Chong VP, Supervising Executive Producer: Michael Lenic Producer: Ryan McNally Production Coordinator: Matthew Hsieh
Production & Animation Company: ROOF Studio Director: Guto Terni – ROOF Studio & Marcos Kotlhar – Le Truc Executive Producer: Fernanda Curi Line Producer: Fernanda Fraiz Head Producer: Heloísa Novaes Pipeline TD/Programming: Carlos Hallan Animation Director: Bruno Ferrari & Guilherme Ferreirinha Simulation: Heber Conde Graphic Design: Bianca Baderna, Carolina Alberti & Natalia Veras Animation: Bruno Ferrari, Christopher Rocha, Guilherme Ferreirinha, Larissa Garcia, Paulo Passaro, Rafael Valle & Sergio Filho Research: Fabio Fluchs & Bruno Lovato Composition & Color: Pedro Fernandes & Guto Terni Edit: Bruno Ferrari, Rafael Valle & Pedro Fernandes
Post-Production Co.: PXP Studios, US Sr. Editor: Dan Goldstein Editor: Julia Marshall Producer: Kendra Crone – Producer Sr. Business Affairs Manager: Wendy Appelle Business Affairs Manager: Natalie Marcrum
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Capturing a century of wit, culture, and iconic design is no small task—but that’s exactly what ROOF Studio set out to do. Partnering with Le Truc and Condé Nast’s Creative Marketing Team, they created a striking animated film to mark The New Yorker’s 100th anniversary. The outcome is a vivid tribute to a magazine that has shaped conversation, culture, and imagination for generations.
But this wasn’t just a history lesson in motion. ROOF delivered a visually rich, page-turning journey through The New Yorker’s century-long run. Drawing from literature, art, current events, and cultural touchpoints, the film turns iconic covers into moving illustrations of the magazine’s lasting influence. 
As ROOF Studio Co-Founder and Director Guto Terni put it, “Working on this was a massive honor. This magazine hasn’t just reported on the world—it’s helped shape it.” The foundation for the visuals was a poetic script created by The New Yorker and Le Truc. Instead of following a strict chronology, the film was anchored by the recurring line “One Hundred Years of…,” which allowed the team to explore the magazine’s themes from a more human, emotional angle.
With over 5,000 covers to pull from, ROOF treated the archive like a playground. They ditched the traditional storyboard in favor of an intuitive approach, letting tone and theme guide the sequencing. This freedom gave the team space to experiment—with scale, transitions, and visual motifs that matched the rhythm of the narration. To finish it all off, the score—an inventive twist on Gershwin’s “Rhapsody in Blue” by Human—wrapped the project in the same spirit of iconic reinvention.
Client: The New Yorker
Client: Condé Nast
Agency: Le Truc
Partner & CCO: Marcos Kotlhar
ECD: Evan Schultz
CD: Daniela Gilsanz
ACD: Jose Contreras & Sam Geloso
Sr. Writer: Max Cohen
SVP, Strategy Director: Patrick Tomasiewicz
EVP, Head of Production: Ryan Chong
VP, Supervising Executive Producer: Michael Lenic
Producer: Ryan McNally
Production Coordinator: Matthew Hsieh
Production & Animation Company: ROOF Studio
Director: Guto Terni – ROOF Studio & Marcos Kotlhar – Le Truc
Executive Producer: Fernanda Curi
Line Producer: Fernanda Fraiz
Head Producer: Heloísa Novaes
Pipeline TD/Programming: Carlos Hallan
Animation Director: Bruno Ferrari & Guilherme Ferreirinha
Simulation: Heber Conde
Graphic Design: Bianca Baderna, Carolina Alberti & Natalia Veras
Animation: Bruno Ferrari, Christopher Rocha, Guilherme Ferreirinha, Larissa Garcia, Paulo Passaro, Rafael Valle & Sergio Filho
Research: Fabio Fluchs & Bruno Lovato
Composition & Color: Pedro Fernandes & Guto Terni
Edit: Bruno Ferrari, Rafael Valle & Pedro Fernandes
Post-Production Co.: PXP Studios, US
Sr. Editor: Dan Goldstein
Editor: Julia Marshall
Producer: Kendra Crone – Producer
Sr. Business Affairs Manager: Wendy Appelle
Business Affairs Manager: Natalie Marcrum
Music & Sound Company: Human