Hornet and Clubcamping bring the power of anime to Kikkoman’s newly unleashed teriyaki BBQ lineup. The spots blend action-packed shonen anime with artful, hand-made sensibilities for a campaign that is fresh, youthful, and totally Clubcamping. Working closely with artist Agustin Nakamura, whose work in contemporary anime and manga, along with his Japanese heritage and experience in Japan, brought an added layer of cultural faithfulness, the process balanced authenticity with a fresh, contemporary feel, blending classic anime language with subtle Gen Z influences.
Photographer Jenna Gang’s magic touch makes the food not only look mouthwateringly delectable but bursting with personality and energy. Gang brought the stylized animated skewers, grilled veggies, and more into the real world with a decadent feast that cohesively exists alongside the world Clubcamping designed. With the right sauce, a simple backyard BBQ becomes the stuff of legend, turning everyday hangs into iconic moments that will live on in the group chat.
Credits: Client: Kikkoman Agency: BSSP Production Co: Hornet Director: Clubcamping Live Action Director: Jenna Gang Executive Producer: Jo Arghiris Producer: Nola Donkin Editor: Minseok Kim Production Coordinator: Olivia Grady Talent Lead: Deanna Rivera Managing Partner: Hana Shimizu Director of Production: Karen Lawler Head of Creative Development: Kristin Labriola Head of Production: Dez Stavracos Line Producer: Mercedes Mimran Director of Photography: Jon Gourlay Food Stylist: Tyna Hoang Prop Stylist: Jojo Li VFX Supervisor: Andy Malvasio Clubcamping Direction & Animatics: Mariano Fernández Russo Executive Production: Ana Sieglitz Line Production: Ana Laura Aparicio Concept Art: Agustín Graham Nakamura Design: Agustín Graham Nakamura, Nacho Flores Aguirre & Emilia Calvo Graphic Design: YaniGuille&Co. Animation & Art Direction: Mariano Fernández Russo 2D Animation: Derlis Santacruz, Jhonatan Batista, Jefferson Lima, Regina Nemes, Franco Pellicciaro & Facundo Garcia Mollard Clean Up Supervisor: Esteban Dunand Clean Up: Leonel Casali, Julieta Culaciatti, Juan Natch, Cinthia Toledo, Alan Mohamed & Sofía Fernández 3D Assets: Daven Sanabria, Alex Arroqui & Guido Zimbello Composition & Motion Animation: Mariano Fernández Russo & Gabriel Rocha Color Correct: Nice Shoes Colorist: Gene Curley Instagram:@hellohornet Instagram:@clubcamping.tv
Email
LinkedIn
X
Threads
WhatsApp
Telegram
More
Hornet and Clubcamping bring the power of anime to Kikkoman’s newly unleashed teriyaki BBQ lineup.
The spots blend action-packed shonen anime with artful, hand-made sensibilities for a campaign that is fresh, youthful, and totally Clubcamping. Working closely with artist Agustin Nakamura, whose work in contemporary anime and manga, along with his Japanese heritage and experience in Japan, brought an added layer of cultural faithfulness, the process balanced authenticity with a fresh, contemporary feel, blending classic anime language with subtle Gen Z influences.
Photographer Jenna Gang’s magic touch makes the food not only look mouthwateringly delectable but bursting with personality and energy. Gang brought the stylized animated skewers, grilled veggies, and more into the real world with a decadent feast that cohesively exists alongside the world Clubcamping designed. With the right sauce, a simple backyard BBQ becomes the stuff of legend, turning everyday hangs into iconic moments that will live on in the group chat.
Credits:
Client: Kikkoman
Agency: BSSP
Production Co: Hornet
Director: Clubcamping
Live Action Director: Jenna Gang
Executive Producer: Jo Arghiris
Producer: Nola Donkin
Editor: Minseok Kim
Production Coordinator: Olivia Grady
Talent Lead: Deanna Rivera
Managing Partner: Hana Shimizu
Director of Production: Karen Lawler
Head of Creative Development: Kristin Labriola
Head of Production: Dez Stavracos
Line Producer: Mercedes Mimran
Director of Photography: Jon Gourlay
Food Stylist: Tyna Hoang
Prop Stylist: Jojo Li
VFX Supervisor: Andy Malvasio
Clubcamping Direction & Animatics: Mariano Fernández Russo
Executive Production: Ana Sieglitz
Line Production: Ana Laura Aparicio
Concept Art: Agustín Graham Nakamura
Design: Agustín Graham Nakamura, Nacho Flores Aguirre & Emilia Calvo
Graphic Design: YaniGuille&Co.
Animation & Art Direction: Mariano Fernández Russo
2D Animation: Derlis Santacruz, Jhonatan Batista, Jefferson Lima, Regina Nemes, Franco Pellicciaro & Facundo Garcia Mollard
Clean Up Supervisor: Esteban Dunand
Clean Up: Leonel Casali, Julieta Culaciatti, Juan Natch, Cinthia Toledo, Alan Mohamed & Sofía Fernández
3D Assets: Daven Sanabria, Alex Arroqui & Guido Zimbello
Composition & Motion Animation: Mariano Fernández Russo & Gabriel Rocha
Color Correct: Nice Shoes
Colorist: Gene Curley
Instagram: @hellohornet
Instagram: @clubcamping.tv