Margo’s Got Money Troubles Title Sequence | Peter Anderson Studio

Peter Anderson Studio builds a practical, entirely handmade title sequence for Apple TV and A24’s Margo’s Got Money Troubles.
Frame from the Margo's Got Money Troubles title sequence by Peter Anderson Studio.Frame from the Margo's Got Money Troubles title sequence by Peter Anderson Studio.For David E. Kelley’s comedy-drama Margo’s Got Money Troubles, Peter Anderson Studio created a sequence they call the “Assault Course of Life,” a surreal, highly textured gauntlet built from the chaos of Margo’s world. Overdue bills transform into skyscrapers, sunglasses become a tunnel of voyeuristic eyes, and swinging gavels threaten to upend her progress, while a deliberately DIY 3D Margo hurtles through the landscape, dodging and leaping as the domestic and the fantastical collide.

Inspired by the handmade aesthetic Margo uses for her own online content, the studio leaned into a tactile, DIY sensibility, incorporating props, fabrics, and costumes from the production alongside custom fabrications. The work is grounded in her reality while pushing it into something heightened and surreal.
Frame from the Margo's Got Money Troubles title sequence by Peter Anderson Studio.Frame from the Margo's Got Money Troubles title sequence by Peter Anderson Studio.Everything was shot on a fully physical, hand-built set made from hundreds of modular tiles, complete with embedded practical lighting and custom mechanical rigs for moving elements like spinning bottles. The footage was captured on a bespoke rig with interchangeable walls, then combined with a CG Margo and subtle digital world-building. As the studio puts it, in an industry increasingly worried about the domination of AI-generated material, they were delighted to make something completely handmade on such a scale.


Credits:
Client: Apple TV & A24
Production: Peter Anderson Studio
Creative Head: Peter Anderson
Project Lead: Alexander Knowles
Set Lead: Thomas Fursdon
3D Lead: James Sayer
Producer: Chloë Hastings
Set Engineer: Paul Biver
Storyboard Artist: Tim Gent
Set Build: Heather Shaw & Amyas Varcoe
Cinematographer: Fred White
Additional Design: Michaela Šocová
Music: “Blow My Mind” by Robyn
Instagram: @peterandersonstudio
IMDb: Peter Anderson Studio