From the creator:
Here's our ‘handy’ explainer for clients considering animation for the first time.
The 2-minute short covers our creative process and client journey, from start to finish.
We found ourselves regularly explaining our creative process to new clients. What better way to do this than using the medium we know best - top-notch animation!
Drawing direct inspiration from our studio’s name, the explainer features the iconic gorilla hand motif we developed as part of our branding. The visuals are simple and expressive, balancing the friendly and informative script written by Neil Jack. All supported by the cheeky, characterful but trustworthy tone of actress and TV presenter Chizzy Akudolu.
The expressive, if hirsute, hands literally walk the client through our process from receiving a brief, through to delivery, and the many different platforms and audiences our clients can reach.
We have attempted to squeeze what we offer into a succinct, engaging two-minute short. The explainer switches between styles ranging from 2D, CGI, and stop motion. While illustrating the care and attention we always put into our craft.