Lobo – Gabriel Nóbrega & Pedro Conti | ‘The Bully Monster’
At LOBO, animation is seen as a powerful tool to tackle complex topics with emotional depth. When BETC HAVAS and Vanish approached the studio with a project on bullying, the team crafted a sensitive and impactful story, aiming to spark reflection and dialogue during the back-to-school season.
Combining thoughtful storytelling with expressive animation, the film speaks to the heart, reminding viewers that some stories must be told just right.
Vanish, the global stain removal leader, presents a poignant short film exploring the consequences of bullying and the importance of open conversations between parents and children.
Premiering at the Maquinaria Festival in Rio de Janeiro on February 15, the ‘The Bully Monster’ follows a boy silently enduring bullying, his emotional scars symbolized by stains on his uniform. When his mother notices and initiates a conversation, the stains—and his pain—begin to fade, offering a powerful metaphor for healing through communication.
Agency; BETC HAVAS SP Creative Directors; Juliano Almeida & Paula Junqueira CCO: Erh Ray VP Creative Directors: Alexandre Vilela (Xã) & Sophie Schönburg Production Co.: Lobo Directors: Gabriel Nóbrega & Pedro Conti New Business Director : Luiz Braga Project Director : Márcia Guimarães Project Managers : Rubia Elias, Carolina Gorga Editing : Eduardo Silva Motion Design: Luiz Ferreira Compositing: Diogo Girondi & José Eduardo Ambrósio Color Grading: Letícia Blanco Post Production Producers: Eduardo Silva & Ricardo Vaz Post-Production Coordination: Tatiana Caparelli Team Coordination: Rosangela Gomes, Ana Mendes, Nathaly Lopes Editing Assistants: Fábio Augusto, Isabela Balbo, Marcos Tavares Content Strategy: Mat Rodrigues Animatic: Márcio Guerra 2D Concepts: Marcos Felix, João Capoulade, Ivan Freire 2D Props: Wilson Panassi, Rafael Fernandes Game Development: Diogo Kalil 3D Team Coordination: Ana Mendes CG Director: Franck Falgueyrac Lead 3D Modeler: Tiago Mesquita 3D Modelers: Tiago Mesquita, Diego Esteves, Lucas Lira, Natan Zuanaci, Natan Ernani Lead Rigging: Rafael Dias Rigging Team: Rafael Dias, Rafael Shiva, Gabriel Nakata Lead Animation: Larissa Paz & Michael Maron Animation Team: Larissa Paz, Michael Maron, Camila Silva, Camila Fazolin, André Lorenzini, Chan Tong, Mendel Mendes, Fabiano Gama Rendering: Diego Esteves, Mauricio Pirillo Matte Painting: Ricardo Riamonde Lead Simulation: Luiz Duarte Simulation Team: Luiz Duarte, Eduardo Dutra LookDev: Diego Esteves, Tiago Mesquita, Lucas Lira, Mauricio Pirillo Sound Production Company: DaHouse Audio CG Coordinator: Diego Esteves
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At LOBO, animation is seen as a powerful tool to tackle complex topics with emotional depth. When BETC HAVAS and Vanish approached the studio with a project on bullying, the team crafted a sensitive and impactful story, aiming to spark reflection and dialogue during the back-to-school season.
Combining thoughtful storytelling with expressive animation, the film speaks to the heart, reminding viewers that some stories must be told just right.
Vanish, the global stain removal leader, presents a poignant short film exploring the consequences of bullying and the importance of open conversations between parents and children.
Agency; BETC HAVAS SP
Creative Directors; Juliano Almeida & Paula Junqueira
CCO: Erh Ray
VP Creative Directors: Alexandre Vilela (Xã) & Sophie Schönburg
Production Co.: Lobo
Directors: Gabriel Nóbrega & Pedro Conti
New Business Director : Luiz Braga
Project Director : Márcia Guimarães
Project Managers : Rubia Elias, Carolina Gorga
Editing : Eduardo Silva
Motion Design: Luiz Ferreira
Compositing: Diogo Girondi & José Eduardo Ambrósio
Color Grading: Letícia Blanco
Post Production Producers: Eduardo Silva & Ricardo Vaz
Post-Production Coordination: Tatiana Caparelli
Team Coordination: Rosangela Gomes, Ana Mendes, Nathaly Lopes
Editing Assistants: Fábio Augusto, Isabela Balbo, Marcos Tavares
Content Strategy: Mat Rodrigues
Animatic: Márcio Guerra
2D Concepts: Marcos Felix, João Capoulade, Ivan Freire
2D Props: Wilson Panassi, Rafael Fernandes
Game Development: Diogo Kalil
3D Team Coordination: Ana Mendes
CG Director: Franck Falgueyrac
Lead 3D Modeler: Tiago Mesquita
3D Modelers: Tiago Mesquita, Diego Esteves, Lucas Lira, Natan Zuanaci, Natan Ernani
Lead Rigging: Rafael Dias
Rigging Team: Rafael Dias, Rafael Shiva, Gabriel Nakata
Lead Animation: Larissa Paz & Michael Maron
Animation Team: Larissa Paz, Michael Maron, Camila Silva, Camila Fazolin, André Lorenzini, Chan Tong, Mendel Mendes, Fabiano Gama
Rendering: Diego Esteves, Mauricio Pirillo
Matte Painting: Ricardo Riamonde
Lead Simulation: Luiz Duarte
Simulation Team: Luiz Duarte, Eduardo Dutra
LookDev: Diego Esteves, Tiago Mesquita, Lucas Lira, Mauricio Pirillo
Sound Production Company: DaHouse Audio
CG Coordinator: Diego Esteves