Get ready for Seoul based studio ROUNDROUND’s latest creation: a heartwarming sci-fi short starring LUA, the brand character for Lotte Hotel. Think ‘Hello Kitty’ meets ‘Interstellar’, with a splash of Christmas magic. The charming film tells the origin story of LUA, an extraterrestrial who lands on Earth and embarks on a journey of friendship, connection, and discovery—all wrapped in an irresistibly cute, cosmic package.
ROUNDROUND masterfully blends whimsical storytelling with stunning Motion Design, CGI, character design, and 3D artistry to bring LUA’s world to life. The dreamy, playful visuals prove that sci-fi isn’t just about lasers and spaceships—it can also explore the warmth of relationships. With its cartoonish yet intricately detailed design, LUA becomes instantly lovable and relatable, capturing hearts with every frame.
This short film is as visually captivating as it is emotionally touching. Whether you’re a sci-fi enthusiast, a fan of adorable characters, or simply someone who loves a feel-good story, LUA’s journey is sure to leave you smiling. It’s a cosmic adventure that’s out of this world—and straight into your heart.
Client: LOTTE HOTEL & RESORTS Agency: PLAYD
– Production: ROUNDROUND Creative Director: Seo Yongsik
– The Story of LUA – Planning & Storyboard: Seo Yongsik, Lee Hyebin Previz: Seo Yongsik Character Design: Lee Hyebin Character Setting: Lee Hyebin, Hwang Seunghyun Character Animation: Lee Hyebin, Hwang Seunghyun, Cha Sieun Styleframe: Cha Sieun, Lee Hyebin, Hwang Seunghyun Motion Design: Lee Hyebin, Cha Sieun, Hwang Seunghyun
– Sound Design: Sumwoo Shawn Kim Voice Over: Park Siyun
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Get ready for Seoul based studio ROUNDROUND’s latest creation: a heartwarming sci-fi short starring LUA, the brand character for Lotte Hotel. Think ‘Hello Kitty’ meets ‘Interstellar’, with a splash of Christmas magic. The charming film tells the origin story of LUA, an extraterrestrial who lands on Earth and embarks on a journey of friendship, connection, and discovery—all wrapped in an irresistibly cute, cosmic package.
ROUNDROUND masterfully blends whimsical storytelling with stunning Motion Design, CGI, character design, and 3D artistry to bring LUA’s world to life. The dreamy, playful visuals prove that sci-fi isn’t just about lasers and spaceships—it can also explore the warmth of relationships. With its cartoonish yet intricately detailed design, LUA becomes instantly lovable and relatable, capturing hearts with every frame.
Client: LOTTE HOTEL & RESORTS
Agency: PLAYD
–
Production: ROUNDROUND
Creative Director: Seo Yongsik
– The Story of LUA –
Planning & Storyboard: Seo Yongsik, Lee Hyebin
Previz: Seo Yongsik
Character Design: Lee Hyebin
Character Setting: Lee Hyebin, Hwang Seunghyun
Character Animation: Lee Hyebin, Hwang Seunghyun, Cha Sieun
Styleframe: Cha Sieun, Lee Hyebin, Hwang Seunghyun
Motion Design: Lee Hyebin, Cha Sieun, Hwang Seunghyun
–
Sound Design: Sumwoo Shawn Kim
Voice Over: Park Siyun