LOBO | The Snowball

Winter may bring cozy nights and festive drinks, but it also carries a hidden risk: a spike in alcohol misuse. To shed light on this seasonal struggle, FCB Health New York, an IPG Health company, teamed up with SAFE Project and LOBO to create ‘The Snowball’, a haunting animated short.

Set to Billie Holiday’s soulful ‘Everything I Have Is Yours’, the film vividly portrays how a single drink can snowball into addiction, with winter’s shorter days and colder nights acting as silent accomplices.

Combining traditional animation with cutting-edge AI, ‘The Snowball’ follows a man whose innocent liquor run spirals into a devastating addiction, symbolized by a growing snowball that consumes his life.

Directed by LOBO’s Mateus de Paula Santos, alongside Tiago Marcondes and Diogo Kalil, the film blends handcrafted visuals with AI-enhanced techniques to create a mesmerizing and emotional narrative.

The result? A powerful reminder of alcohol’s hidden dangers during winter and an invitation to visit TheSnowball.org for support and resources.

With every frame crafted by human hands and enhanced by LOBO’s proprietary 2D Diffusion Render, the film is a stunning marriage of artistry and technology. Paired with Billie Holiday’s haunting voice—her own battles with addiction lending deeper poignancy—’The Snowball’ is a must-see for anyone ready to face the reality of wintertime alcohol misuse.

 

 


Agency: FCB Health NYC
Directors: Mateus de Paula Santos, Tiago Marcondes e Diogo Kalil
Managing Partner: Luis Ribeiro
Executive Producer: Su Constantine
Storyboard Artist: Rafael Fernandes, Marcos Felix
Head of Production: Marcelo Barbosa
Head of Post Production: Eduardo Silva
Producer: Rapha Stanzani, Jules Loyola
Post-Production Coordinator: Rosangela Gomes
Post-Production Coordinator Assistant: Nathaly Lopes
Post-Production Producer: Eduardo Silva
Editor: Eduardo Silva
CG Coordinator: Alceu Baptistão
Modeling: Lucas Lira
CG Animation: Alceu Baptistão
Lighting & Render: Mauricio Trivelin
Ingest / Conform / Delivery: Isabela Balbo, Marco Tavares, Fábio Augusto
Concept Art: Debora Matsuda, Will Panassi, Rafael Fernandes e Pedro Jones
2D Character Design: Debora Matsuda, Will Panassi, Rafael Fernandes, Pedro Jones, Marcos Felix
2D Background: Pedro Jones, Will Panassi, Rafa Fernandes, Debora Matsuda, Alceu Baptistão
2D Animation: Francis Viveiros, Bruno Tedesco, Anderson Omori, Karen Tiemi, Gian Burani
Cleanup and Color: Michel Venus, Francis Viveiros, Bruno Tedesco, Anderson Omori, Karen Tiemi, Gian Burani, Gabrielle Paparelli
2D Compositing: Guilherme Diniz, Victor Nils, Julio Saez, João Paulo Oliveira, Maurício Reis, Gabriel Green
Technical Director, R&D: Giovani Ferreira
Tech Lead/CloudOps: Felds Liscia
Web Dev :Bernardo Notargiacomo
Research Raphael Amário, Karin Cristina, Roger Marmo
Music: Bumblebeat