Lorenzo Fonda | GOOGLE X – What if

Lorenzo Fonda

From the Creator:

Very proud to have directed this promo for X, Google’s “group of inventors and entrepreneurs who build and launch technologies that aim to improve the lives of millions, even billions, of people.”
Another collaboration with Syd Garon and Mindbomb Films, my task was to create a way to introduce and showcase X’s most relevant projects. Needless to say, it was a bit of a dream project, as I was encouraged by their communication manager, Caroline O’Connor, to come up with my own ideas and think independently from their company’s identity, while at the same time staying true to each project’s spirit.
It was also extra cool to work with one of my musical heroes, Money Mark (who used to produce songs for an obscure band called Beastie Boys), who created the original soundtrack, and with David Pescovitz, who among all the countless amazing things he’s done he produced the Voyager Golden Record, a beautiful homage to one of the most wondrous and heartbreakingly visionary projects a team of humans has ever undertaken.
And again, last but not least a big shout out to my priceless assistant Tommaso Coviello who again helped me solve every 3D hurdle along the way.

Director and animator: Lorenzo Fonda
Creative Directors: David Pescovitz  / Caroline O’Connor
3D and animation: Tommaso Coviello
Music: Money Mark
SFX: Eddie Kim
Produced by: Mindbomb Films / Syd Garon / Chris Kirk