Desert heat, Khaby Lame, a slick ride and an ice-cold drink — what else do you need? No words, no over-the-top theatrics. Just effortless coolness. The campaign was all about energy, freshness, and attitude. And while the client version kept it clean and sleek, we couldn’t resist adding a fair amount of the MMP secret sauce together with the lovely illustrator Joost Jansen.Who doesn’t want a cool drink when the dust settles?
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Desert heat, Khaby Lame, a slick ride and an ice-cold drink — what else do you need?
No words, no over-the-top theatrics. Just effortless coolness. The campaign was all about energy, freshness, and attitude. 
And while the client version kept it clean and sleek, we couldn’t resist adding a fair amount of the MMP secret sauce together with the lovely illustrator Joost Jansen.
Who doesn’t want a cool drink when the dust settles?
Client: Mr. Pink
Production: Contrast Eye Films
Director: Pascal Heiduk
Concept, Editing, Motion Design, Cel Animation, VFX, Post Production: MAKE MAMI PROUD
Creative Direction: Daniel Bartels
Editing: Roberto Pacheco
Cel Animation: Joost Jansen
Motion Design & VFX: Jakob Saretz, Isabel Käppele, Quentin Abschlag
Sound Design: VIBE – Lukas Lehmann, Denis Elmaci
Grading: Moritz Bastian