For the upcoming Winter Olympics in Cortina–Milano 2026, FullScream crafted a promo built around a single, visceral idea: passion as fire breaking through snow. The piece unfolds in a stylized, fantastical environment where heat, light and movement cut through icy landscapes, transforming them into living expressions of every Olympic discipline.
Their intention was to create an elemental and emotional visual narrative, one where the inner energy of winter sports becomes a force that ignites, shapes and redefines the surrounding world. The fire motif travels with the athletes across snow, ice and atmospheric abstract spaces, ultimately “awakening” all the sports of the Games, each illuminated by its own surge of intensity.
Technically, the project merges expressive CG animation with high-end AI rendering and rhythmic editing. By combining cinematic movement with bold visual symbolism, the promo aims to capture the raw passion, determination and creative identity leading toward the 2026 Games.
Creative Director / Director (FullScream): Ced Pakusevskij Design / Animation / Editing / Sound Design: FullScream Studio Client: RAI Music: RAI Creative Director (RAI): Roberto Bagatti
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For the upcoming Winter Olympics in Cortina–Milano 2026, FullScream crafted a promo built around a single, visceral idea: passion as fire breaking through snow. The piece unfolds in a stylized, fantastical environment where heat, light and movement cut through icy landscapes, transforming them into living expressions of every Olympic discipline.
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Credits:
Creative Director / Director (FullScream): Ced Pakusevskij
Design / Animation / Editing / Sound Design: FullScream Studio
Client: RAI
Music: RAI
Creative Director (RAI): Roberto Bagatti
@cedced
@fullscreamstudio